Over the past year, I helped The Michael J. Fox Foundation move core business operation and data systems from a legacy CRM to a modern CRM architecture. It was quite an experience, not unlike rebuilding an airplane in mid-flight, but ultimately the transition went smoothly with minimal impact on business operations despite the complexity of… Continue reading Dreamforce + The Michael J. Fox Foundation
It’s been a busy year. I started 2015 off with an RFP and search for a new Salesforce partner. I transitioned the new partner into our organization and business processes in the Spring, and since then I’ve been working on improving every aspect of our CRM. Today, I’m sharing a few thoughts on choosing the… Continue reading Choosing the Right Salesforce Partner
Get your kicks and support the The Michael J. Fox Foundation in our race to find a cure for Parkinson’s disease. Go to http://www.nike.com/ to register for a chance to win a pair!
I stumbled on this New York Times article that describes just how Manhattan centric the origins of the Manhattan Project actually were. Manhattan was central… because it had everything: lots of military units, piers for the import of precious ores, top physicists who had fled Europe and ranks of workers eager to aid the war effort. It… Continue reading Why They Called it the Manhattan Project
“When we meet Don Draper, he is sitting alone in an upholstered booth at a smoke-filled, Art Deco-appointed nightclub, sipping an old-fashioned from a rocks glass and scribbling ideas for the Lucky Strike cigarettes account on a cocktail napkin.” –Mad Men’s Manhattan: The Insider’s Guide The actual location is the Lenox Lounge, just up the street,… Continue reading Don Draper at the Lenox Lounge
About two months ago I launched a customer relationship management (CRM) and email marketing system for an organization. The implementation utilizes Salesforce CRM, ExactTarget’s email marketing platform, and Demand Tools for data cleansing and maintenance. For the most part, I’m very happy with the way everything turned out, but this type of project is not for the faint… Continue reading Choosing a Manageable CRM and Email Marketing System
Please enjoy this picture while I take some time off from blogging to do real work. These new flowers recently installed on Park Avenue contrast nicely with the snowy cityscape. Winter will end one of these days. Have faith!
My wife lost her iPhone last Saturday night. When we realized this Sunday morning, I first tried using Apple’s MobileMe service, but the locator service was disabled. I then signed up for AT&T’s FamilyMap service, which is designed to help track your kids, but is also a last best hope should you loose your phone. FamilyMap pinpointed… Continue reading Travels and Redemption of a Stolen iPhone
The first thing that clients often ask when we start setting up a search marketing campaign is, “What do all these terms and acronyms mean?”. Here is an overview of the basic search marketing terms you need to know when running campaigns with Google AdWords, Yahoo Search Marketing (YSM), Microsoft AdCenter, and other search marketing… Continue reading Search Marketing Terms You Need to Know