While a lot of emphasis was placed on Einstein GPT at this week’s TrailblazerDX ’23, it was nice to see a number of core updates being delivered for Data Cloud with the Winter and Summer ’23 releases. The picture of Data Cloud as the lynchpin in Salesforce’s data strategy came more into focus. At Dreamforce… Continue reading Salesforce Data Cloud Roadmap
Einstein GPT Announced at TrailblazerDX ’23
Einstein GPT was just announced at Trailblazer DX ’23. Yes, Salesforce has jumped on the generative AI train with “The world’s first generative AI for CRM.” Einstein GPT as presented in the keynote demo is a helpful assistant that composes emails, completes tasks, builds websites, and writes code for apps across the Customer 360 platform.… Continue reading Einstein GPT Announced at TrailblazerDX ’23
What is the Salesforce Data Cloud?
Salesforce recently introduced the Data Cloud and if you have been watching the evolution of the product over the past year you know that the pace of updates, innovations, announcements, and name changes has been frenetic. It’s been challenging for even industry insiders to keep up, so I thought I’d write a little bit about… Continue reading What is the Salesforce Data Cloud?
Salesforce Data Cloud: Features & Functions
So, what are the key features and functions of the customer data platform? There has been a lot of discussion about everything the Salesforce Data Cloud can do. However, at it’s core the data cloud enables you to perform data ingestion, harmonization, unification, calculations, insights, and segmentation in order to perform action relating to your… Continue reading Salesforce Data Cloud: Features & Functions
Dreamforce + The Michael J. Fox Foundation
Over the past year, I helped The Michael J. Fox Foundation move core business operation and data systems from a legacy CRM to a modern CRM architecture. It was quite an experience, not unlike rebuilding an airplane in mid-flight, but ultimately the transition went smoothly with minimal impact on business operations despite the complexity of… Continue reading Dreamforce + The Michael J. Fox Foundation
Choosing the Right Salesforce Partner
It’s been a busy year. I started 2015 off with an RFP and search for a new Salesforce partner. I transitioned the new partner into our organization and business processes in the Spring, and since then I’ve been working on improving every aspect of our CRM. Today, I’m sharing a few thoughts on choosing the… Continue reading Choosing the Right Salesforce Partner
Get Your Kicks
Get your kicks and support the The Michael J. Fox Foundation in our race to find a cure for Parkinson’s disease. Go to http://www.nike.com/ to register for a chance to win a pair!
Why They Called it the Manhattan Project
I stumbled on this New York Times article that describes just how Manhattan centric the origins of the Manhattan Project actually were. Manhattan was central… because it had everything: lots of military units, piers for the import of precious ores, top physicists who had fled Europe and ranks of workers eager to aid the war effort. It… Continue reading Why They Called it the Manhattan Project
Don Draper at the Lenox Lounge
“When we meet Don Draper, he is sitting alone in an upholstered booth at a smoke-filled, Art Deco-appointed nightclub, sipping an old-fashioned from a rocks glass and scribbling ideas for the Lucky Strike cigarettes account on a cocktail napkin.” –Mad Men’s Manhattan: The Insider’s Guide The actual location is the Lenox Lounge, just up the street,… Continue reading Don Draper at the Lenox Lounge
Choosing a Manageable CRM and Email Marketing System
About two months ago I launched a customer relationship management (CRM) and email marketing system for an organization. The implementation utilizes Salesforce CRM, ExactTarget’s email marketing platform, and Demand Tools for data cleansing and maintenance. For the most part, I’m very happy with the way everything turned out, but this type of project is not for the faint… Continue reading Choosing a Manageable CRM and Email Marketing System