About two months ago I launched a customer relationship management (CRM) and email marketing system for an organization. The implementation utilizes Salesforce CRM, ExactTarget’s email marketing platform, and Demand Tools for data cleansing and maintenance. For the most part, I’m very happy with the way everything turned out, but this type of project is not for the faint of heart. Implementing and maintaining a fully functional CRM is a big data management challenge, and it is a human challenge as well. A new CRM generally touches many departments and requires changes to business processes. Even in a small organization this is type of change is bound to encounter serious resistance. Luckily, in this case, we were only focused on... More >>