By Adam Saunders

Jan 19, 2009, 8:59 PM
Tags: 
Search

Search Marketing Terms You Need to Know

The first thing that clients often ask when we start setting up a search marketing campaign is, "What do all these terms and acronyms mean?". Here is an overview of the basic search marketing terms you need to know when running campaigns with Google AdWords, Yahoo Search Marketing (YSM), Microsoft AdCenter, and other search marketing networks. More >>

May 03, 2006, 12:00 AM
Tags: 
Search
AdCenter

The Microsoft AdCenter Experience:Day 1

I just had enough time to sign-up for AdCenter today and upload a few keywords. The interface for adding keywords is a little clunky. The dropdown menu on the keyword page upload page showed me gibberish instead of options. Once the keywords were added I had to click on 50 individual check boxes to chose phrase match, and I then I had to click on 50 individual checkboxes to deselect broad match. Yuck! More >>