Search Engine Marketing (SEM)

Market Anomaly provides expert search engine marketing solutions that ensure your website is found when users search for your products and services online. We will help you design, manage, and refine a paid search campaign to fit your needs and budget. The following is an overview of our campaign development process and the SEM services we offer.

Process & Services Overview:

Planning/Strategy:

• Determine campaign objectives, ROI metrics, media budget and creative/copy direction.
• Analyze existing search marketing campaigns, if applicable.
• Review competitor SEM programs.
• Establish search networks and services that best meet campaign objectives.

Keyword and Key Phrase Development:

• Analyze and determine target market keywords and key phrases.
• Identify most desirable search terms based on Keyword Effectiveness Index (KEI).
• Group campaign keywords around key concepts and campaign messages.

Text Ad Copy Development:

• Write effective text advertisements for keyword groups based campaign objectives.

Campaign Management and Optimization:

• Campaign management and optimization of keyword, ad copy, and bids on a daily basis to maximize return on advertising investment.
• Manage and monitor daily advertising spending to maximize budget and results.

Reporting:

• Report relevant campaign statistics including clicks, cost per click, and conversions.
• Analyze campaign data and setup analytics tracking as needed.
• Provide weekly/monthly campaign summaries with recommendations.

If you are interested in learning more about our search marketing services, please call us at 917-204-2847 or send us an email.